How to promote proper context display ad content relevant articles? How to advertise it to attract readers? Write in a way different from the competitors? Along reference QMedia some suggestions below for more details...
How to promote proper context display ad content relevant articles? How to advertise it to attract readers? Write in a way different from the competitors? Along reference QMedia some suggestions below for more details ...
Advertisement spellings context (right-d) - online advertising network QMedia
When writing copy contextually, want different direction that we often choose the questions from the shock, surprise, monster way ... to "create extraordinary location, unique".
But under the context of the ad display ad, ads displayed only after the system filter out keywords that reflect the context in which the content of posts, the next message will filter the most relevant ads to local post content that will be selected for display. One limitation of the search engine is "limited" keyword search. Therefore your message as concise, keyword clear how much more likely to be showing that much higher.
Some notes, QMedia want to send you to increase the effectiveness of the advertising context ad (contextual advertising) as follows:
1. Write ads contextually to focus effectively, avoid 'difference only difference'
When writing copy contextually, perhaps out of habit in the advertising industry that we often choose the questions from the shock, surprise, monster way ... Remember, the other with 1 normally advertisements in the press, on search engines we can present only one very limited number, no pictures attached. Therefore should choose the keywords clear, concise message, understandable.
For print ads, viewers can spend more time to look at pictures and read the ad.
Online users are different, they glance information much quicker, and on the search engines, then faster still. Therefore, the most important point is to go right into the heart of the services / products you offer.
Presenting the real difference compared to our rivals, not trying to make a difference. This requires us to understand ourselves and our services advertising market according to the context in which we are engaged.
2. Optimize your contextual ads (context ads)
The search engine is the ability to 'read' quite poor in one of the field, so when using contextual ads (context ad) for those fields that are not careful, the result (ROAS - return Spend on ad) it was worse. For example, when placing ads for "seo services", you will receive no less traffic on the site guidance from treatment of scars.
Keyword research carefully and regularly monitoring report will help you to recognize this problem. For example, your products in the fields of beauty, you should read a lot of news in the beauty section of the online newspaper to know how they put "tags" are the keywords that you should keep in mind.
And how to solve is to find one keyword synonyms, but still commonly used 'exclusively' for the type of content you're talking about.
